Apples 2...Oranges-Advertising

March 20, 2019

How many times have you had some sales rep come in your office and you're thinking "goodness, I can't afford to buy anything else, just leave!?!?" Well if you're a small business owner you've probably had this happen more time than you can even begin to count. When it comes to marketing and advertising sales it's really no different, it's extra money from our hard earned wallets. 

 

 

When someone comes and sells you a new printer, then a couple years down the road another sales rep comes to sell you another one, obviously this is comparing apples to apples and it's fairly easy to determine whether or not you need to make the additional purchase. However oftentimes buying can have a lot more gray area, and it can add to the gray areas on your head too. 

 

So as a sales rep for a company that carries a variety of advertising services, we're well versed in the benefits of each medium and how it can or can not benefit your company. Unfortunately oftentimes when we present to potential clients we're confused with the other guys and are compared in more of the apples 2 oranges fashion than apples 2 apples. It's easy to understand that certain forms of advertising will yield varying results throughout varying markets. It's important for us as salespeople to convey the message that we do not want to sell you something that has potential for failure, as a marketing agency our success is based on your success so if you're not doing well, then we haven't done our job. 

 

 

On to the point of this blog, small business owners are tired of pouring hundreds of thousands of dollars in to advertising forms that just aren't worth their weight in salt, let alone in the overall spending budget of a mom and pop shop. We have developed plans to help stretch those dollars in to more effective forms hitting more target markets for a considerable amount less.

 

The best example we have worked with taking some print funds, namely newspapers, and diverted them to digital funds. Dollar for dollar, the yield is remarkable. Our results are so remarkable that we guarantee them. That's right, GUARANTEED RESULTS. Now we're not suggesting you pull all your funds from the newspaper and put it in to digital media, but consider an evaluation of your advertising funds and then allow us to reallocate them to maximize the results. If you're not happy with the results after 90 days we'll refund you any losses incurred during that time. 

 

We need to make sure that we present information to our clients in an apples 2 apples form. We will take the time to walk you through this process and advise you of steps that can produce better results. The best part is, you don't have to spend any extra money to pay us, if we can't find the funds through reallocating in your budget then we work for free. Sound too good to be true? I promise you it's not. I'll even give you my mom's name and phone number just in case you feel I'm not being 100% honest with you. 

 

You deserve to have someone on your side. You deserve to have complete explanation of where your money is going and how it's coming back in sales. You deserve more. Call 412-626-7687 to get an evaluation scheduled today. 

 

 

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